TradeThePrices has been established by Steve Couling, a former Operations Manager for one of the largest and most recognisable independent bookmakers in the country. He has over 25 years experience of all aspects of the betting industry but in particular markets, odds and betting strategies. He was solely responsible during the early 1990's for the sports betting prices that were displayed in over 800 independent betting shops throughout the UK and was instrumental in developing many innovative betting markets that are now accepted as everyday offers.